Environmental Design represents a macro scale of brand storytelling that allows for all the senses to become engaged. We get to tap into the developemnt of the "journey" that encompasses time and space and lets the guest explore vistas, sightlines as well as intimate details of materials, light and shadow. Carbon Project creates three dimensional, immersive marketing solutions for 500sf to 70,000sf, whether built on solid ground, flying in the air, rolling on highways or floating on water.
WSS 7th & Union
THE CHALLENGE: Resurrect a Los Angeles retail marque from the 1920's and call it WSS's new home and marketing's flagship store. Born on the streets of LA and raised in the flea markets, WSS has become the location for “open stock” retailing for athletic and fashion shoes and respected by the community as "their store to explore".
THE RESULTS: This new store stands as a commitment to the neighborhood and an introduction to new eyes, unfamiliar with the WSS brand and comfortably navigable by both. 23,000sf and 90 years of history to admire and re-imagine into a retail statement. Respectful to the building's heritage, repectful to the community and respectful to the brands it presents, the 7th & Union store allowed WSS to explore new shopping experiences and showcase their top brands. Keeping with its familiar open stock retail but developing local connections through imagery and event marketing.
WSS Soccer / Fútbol
THE CHALLENGE: WSS was dedicating an entire floor to their core customer's affinity to fútbol and change the service model from self serve, open stock to product presentation and back of house stock.
THE RESULTS: Carbon Project created an experience that was sport focused and brand supportive. A space that the color of the game and performance of the products.
Open space, engaging presentations and interactive to support the product purchase decision making.
THE CHALLENGE: Honest Beauty made a statement with a new LA Pop Up Shop in 2015 and wanted to set the bar high for its tradeshow presence amongst the competition for 2016.
THE RESULTS: We exceeded expectations and delivered a refined and sophisticated solution that presented the essence of the brand and the broad range of products.
WSS Branded Shops
THE CHALLENGE: WSS had a challenge to present “brand correct” display of major brands and meet their business model and expected shopping experience of “open stock” retailing and operational needs.
THE RESULTS: We presented a solution that created order, merchandising function / flexibility and tells the individual stories of their key brands.
Collected into a “Brand Boulevard”, it continues to showcase the selection available to customer.
Each “Brand Shop in Shop” was coordinated with brand managers from each of the key brands for accuracy in materials and colors.
Each shop contains the kit of parts to create a consistent WSS look while presenting the products as the hero and allowing the shop to expand and contract with minimal changes.
THE CHALLENGE: Headquartered in Japan, Beard Papa’s was making a commitment to the North American market and looking for a store design that would speak to the heritage, quality and fun of its product.
THE RESULTS: Carbon Project approached the project with alignment meetings with representatives from NA and Japan to clarify the direction of the brand and its presence in the new market.
We developed concepts that addressed aesthetics, materials, presentation and operations to assure customer experience and employee experience were equally satisfied.
THE CHALLENGE: Fujitsu Frontech NA wanted to showcase the collection of technologies from their different business units in one showroom. The space needed to be a collective overview of Fujitsu and a tool for each business unit sales teams to present the capibilities and demonstrate the products to customers.
THE RESULTS: Carbon Project worked with the North America President and each of the business unit leaders to fully understand the brand and category messages from macro overview to product detail features. We delivered a guest journey that begins at the threshold of the office and a welcome area that includes history and tablet guest registration. The environment presents products from each business unit with supporting backdrop of information and presentation tools for the sales team. The space has a common brainstorm area, whiteboard, screen and lighting controls to conduct the needed presentations, all controlled by a tablet app.
20 Years ahead of its time, Nike set out to build a three-dimensional statement of the brand through storytelling and direct interaction.
Transactional Retail, but more importantly, Interactive, Immersive Retail.
Nowhere else could the athlete experience the breadth of history, authenticity and technology of Nike’s performance products.
Strategically located in key markets, each Niketown paid homage to local sports relevance and contributed to their tales through athlete stories and the performance products developed for them.
Locations around the globe include, New York, NY, Portland, OR, San Francisco, CA, Los Angeles, CA, Orange County, CA, Las Vegas, NV, Miami, FL, Atlanta, GA, Boston, MA, Chicago, IL, Honolulu, HI, Seattle, WA, Berlin, Germany and London, UK.
*Created while Art Director/Senior Designer at Nike Inc.