BRAND STRATEGY

Our business is building strong brands. Over the years of developing and managing brands, we understand that the key to success, is defining a comprehensive brand strategy that establishes the "head waters" for confident descision making for all that follows for the business. 

Unavoidable clarity of the brand soul is the foundation from which all strategies stem. We assist our clients in various states of brand development, from genesis, to reorganization, to brand extensions. We create brand filters that provide a common ground for consistent brand experiences internally as well as externally. We develop brand guidelines and assist our clients with implementing these brand parameters into all touch points of their brand. 

Beard Papa's
Beard Papa's Visual Positioning
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Beard Papa's VP Concept 01
Beard Papa's VP Concept 01
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Beard Papa's VP Concept 03
Beard Papa's Prototype
Beard Papa's Prototype

Beard Papa's

THE CHALLENGE: Define the Beard Papa’s retail experience for the US customer with new retail stores in New York, Washington DC and Los Angeles. Translate the established Japanese brand values into a more global reaching message and elevate the company's product experience. 

THE RESULTS: We developed a comprehensive visual brand strategy which weaves the company’s Japanese heritage and roots into a more globally relevant and inviting customer experience. We used visual storytelling within the store environment to communicate Beard Papa’s core values. The design of brand appropriate furniture, fixturing systems and product displays elevates the overall retail execution. The finalized direction serves as a guideline to ensure a consistent look and feel between all franchise and company owned bakery stores within the US. 

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Laguna College of Art + Design

THE CHALLENGE: Introduce a new, higher education program within Laguna College of Art + Design's (LCAD) curriculum that offers game industry professionals, out of industry professionals and recent graduates a bridge to close the gap between theory and practice of game design.

THE RESULTS: We conducted a workshop with the college’s top tier professors and chairs to delineate the undergraduate from the graduate program and to define the appropriate future candidate for the program. We assisted with defining communication channels for attracting future program candidates and helped develop student facing material. We are currently on the LCAD design council for the MFA in game design to assist with the successful continuation of the program.

Disney Playmation

THE CHALLENGE: Develop a Visual Strategy for Disney's Playmation and interactive wearable technologies that will inspire the design of new toys that offer physical game play for children.

THE RESULTS: We developed a verbal and visual brand strategy in form of mood boards providing the Disney in-house team with a set of verbal and visual identifiers for category clarification and product inspiration.

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Boral

THE CHALLENGE: Position Boral's clay tile as a premium product within the company’s product portfolio. Define key brand messaging and visual differentiators to create an elevated customer experience.

THE RESULTS: We researched the lifestyle, product and industry trends within the luxury consumer segment. Based on our findings we developed a comprehensive verbal and visual brand strategy to elevate the product experience for the targeted customer. The strategy included verbal positioning with defined key messages and visual identifiers in form of lifestyle imagery. The final brand strategy deck assisted us to further develop brand collateral as well as packaging and trade show design directions.

Aston Martin Gulfstream
Aston Martin Gulfstream
Aston Martin Gulfstream
Aston Martin Gulfstream
Aston Martin Gulfstream
Aston Martin Gulfstream
Aston Martin Gulfstream
Volvo Gulfstream
Volvo Gulfstream
Volvo Gulfstream
Volvo Gulfstream
Volvo Gulfstream
Volvo Gulfstream
Ford Gulfstream
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Ford Air

THE CHALLENGE: Create a persuisive brand immersion for the Ford Motor Company luxury brands within their new stable of Gulfstream G5s. 

THE RESULTS: As an immersive experience, each plane was designed to represent each one of the luxury brands to communicate the strategic attributes through the color, textures, materials and forms. The brands included, Aston Martin, Jaguar, Lincoln, Volvo and Ford Motor Company.

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